Lego could have encouraged STEM education for girls--but launched the Friends line instead

Thu, 01/26/2012 - 23:15

FLL World Festival photo by Flickr user bnewendorp

There's been some outrage over the new Lego Friends line, intended to bring more girls into the addictive world of Lego building. Initially, I felt it was a fair extension of the product line. Now I'm concerned about the messages Lego is sending to our future builders and innovators--both boys and girls.